We live in the world of symbols. Whether we listen to speeches by political leaders or watch advertisements on TV, we are engaged in the symbolic process of meaning-making. With the advent of the Internet, the online ecosystem has become the most important platform for exchanging symbolic value systems among millions of people. Therefore, any modern business must be able to communicate as effectively as possible.
Owen Hone, Head of the Authentic Creation coaching company and an expert in the field of digital marketing, shared with us the top 5 marketing strategies essential for any robust brand development in 2021.
Know Your Audience
Knowing the interests, needs and other specificities of the target audience is an indispensable part of formulating a competent offer and a unique selling proposition.
When you know your audience, you can be sure the items you sell and the content you produce consistently resonate with them.
“Deeply understand your ideal customer, client, or team member that you want to attract. It’s
impossible to attract a person into your business without being crystal-clear on who that person is, how to market to them and where to find them”, says Owen.
Create Your Brand’s Authentic Voice
You would immediately recognize the ads for Apple, Coca-Cola, and Nike, even if there is no mention of the brand. For your brand’s Tone of Voice to be remembered as well, it must reflect its shared values with the audience.
For your brand’s unique voice to shine through all your activities, you must define core values and convey them through the corresponding attributes. This can be achieved through design, content, visuals, and the wise integration of all the elements you use.
“Ask yourself who you are, what you are trying to do, and what makes you different. Remember that mission and values are not an abstract nice addition to your image, they are the main tool for sales and audience targeting. Having formed a certain image, you will be able to work with those people who share your position. After all, it is impossible to please everyone”, Owen tells us.
Analyze Market Dynamics
2020 has clearly shown: the time for large PR budgets is gone, and each dollar invested in promotion should be measured and turned into profit. To prevent your content from drowning in the sea of information, you need to work closely with the right tools.
Owen teaches his customers the marketing metrics that 99% of online business owners don’t
get right. One such method is the Jedi algorithm.
“We teach you different Jedi algorithm hacks and strategies to get 10’s and if not 100’s of your ideal customers and team members engaging with your content. 99% of online business owners don’t get this right, and it’s one of the reasons our clients consistently get such great results working with us”, Owen tells us.
Express Yourself Fully
No amount of expertise or skills and going to ensure your success if you lack courage and will towards continuous action.
Owen put it perfectly: “Never feel intimidated to take action. Always take aligned actions towards getting what you want to scream to the universe that you are enough, you can do this and nothing will stop you. When you do that, you cannot be denied.”
The main functions of a marketing system include:
- Analytical function;
- Production function;
- Sales function (function of ensuring the sale of goods);
- Management and control function.
It might be overwhelming to navigate oneself in the ever-changing trends and demands of online marketing in 2021. It might be wise to invest in a professional who can accommodate all the vital functions of an online marketer at once. Whether it be any of the above-mentioned marketing functions, content creation, SMM marketing, or Life Coaching even, experts like Owen Hone are a safe bet for you to boost your success.