Opinions expressed by Entrepreneur contributors are their own.
You’re reading Entrepreneur India, an international franchise of Entrepreneur Media.
Digital marketing is an essential component of any small business’ marketing strategy. If you’re doing it alone, or if you’re stuck doing it with a team that doesn’t know how to do it properly, then you run the risk of being left behind in today’s competitive market.
If your goal is to increase sales and traffic, it’s critical to hire a professional digital marketing company.
A digital marketing agency can help you market your business online to attract new customers, increase sales and boost your brand’s reputation. To do this, they need to know a lot about you, your business, and your competitors. They will also have specialist knowledge of search engine optimization (SEO), pay-per-click advertising (PPC), website design and other digital marketing techniques.
Choosing a digital marketing agency
Digital marketing is a process and requires a solid foundation to achieve the desired results consistently. Many companies claim instant success and solutions for businesses, but that’s not realistic. There’s no shortcut to building authority, trust and brand visibility.
First, let’s look at the smaller agencies. They are generally more in touch with the digital landscape. They have a smaller team, are more flexible and can be much more agile.
These aren’t necessarily bad things, but they mean that an agency like this will be much more invested in your project than a larger company. This means that they will take your success more personally, and you will receive more attention from them.
The flip side of this is that if things go wrong and you need to fire them, you won’t have to deal with huge amounts of red tape.
Larger agencies are the opposite in some ways. They often have pre-existing relationships with huge companies and brands. This means they can offer better rates than other agencies because someone else is paying for it (the larger company). This can mean that clients get better service from larger companies, particularly if several employees pitch in on one project or deal with one client.
Bigger agencies also have teams of specialists. You might not get face-to-face time with everyone who works on your project all the time, but it does mean that you will have experts working directly on your project rather than just getting the general advice from one person.
Start researching the top medium-sized firms and keep your eyes open for the smaller agencies
Smaller digital agencies are not only more affordable, but they’re also likely to provide you with niche marketing that’s better at driving conversions and finding new customers.
Every business owner needs a website. And you need someone to help you build one. Digital marketing companies, like Jebatta Digital Solutions, are there to give your website that extra push with SEO and other online marketing work.
It’s been a while since we have seen this rule of nature evolve into a new trend. But as the online marketing industry is getting more and more competitive, we begin to see the same pattern again. However, it is not about traditional digital marketing agencies getting acquired by bigger fish this time.
It is about the big corporations acquiring all forms of digital marketing companies and putting them together under their roof. In other words, we are seeing the rise of Digital Marketing Departments as an integral part of big corporations’ marketing strategies.
The success of these agencies is inextricably tied to the success of their clients. Marketers want to work for companies that can deliver a great service and drive revenue through quality output. The most effective digital marketing agencies are run by marketing leaders who have a track record of delivering results. They also have a reputation for being in touch with the latest digital trends and staying ahead of the curve.
Smaller marketing agencies are hired more frequently than large ones because they bring in a critical percentage of its overall revenue and incentivize marketers to work hard.
Jess Philips, the founder, and CEO of The Social Standard, regularly get offers from potential buyers and admits smaller agencies have the advantage over bigger ones! “The best ideas always come from small teams who live social media trends, not just study them,” she says.