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Marketing outsourcing is a growing pattern in most firms. The talk on standardization and adaptation in marketing has sparked a debate for decades. Relationship again to Levitt (1983), who is one of the leading advocates of the standardization approach in marketing, many other researchers followed Levitt’s argument concerning the homogenization of shopper markets. Nevertheless, critics […]
November 3 is fast-approaching, and Wall Street is bracing for a Biden win. But what would a Democrat-controlled White House mean for the markets?Even though some investors think a Biden presidency would be detrimental to stocks and put pressure on the markets, Marko Kolanovic, the global head of macro quantitative and derivatives strategy at J.P. […]
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