Woman, if you own a business, you will want to take this opportunity.
Dallas — 2020 was a tough year for many businesses, especially small businesses. According to the US Bureau of Labor Statistics, working women in particular were hit hardest by the worst effects of the COVID-19 recession.
As a result, Texas is now offering prizes to female entrepreneurs through pitch competition to help female entrepreneurs and their SMEs recover after a pandemic.
Governor’s Committee for Women Hosts a contest to provide female business owners with cash for post-pandemic relief and infusion into their businesses.
The Commission provides resources to encourage, support and supplement women-owned businesses and initiatives.
To qualify for the contest, the employer must meet the following qualification criteria:
- The business is owned, managed, operated and managed by at least 51% of women.
- The business generated less than $ 1,000,000 in 2020.
- The number of employees in 2020 will be 15 or less.
- Your business must be registered in Texas.
- Must have been in operation for at least 12 months.
The deadline for submitting a proposal depends on where you are in the state of your business. The deadline is as follows:
One winner from each region of Texas will be selected and awarded a $ 7,500 award. For more information and application checkout, click here.
The Commission is also implementing a series of free webinars in parallel to empower women business leaders in Texas. The series is aimed at all industries and levels and is also the place where pitch winners are announced.
This competition was made possible with the support of the Beacon State Fund by Sempra Energy.
Dallas entrepreneur Ashley Kleinart was appointed to the committee last year. She owns Ruthie’s Rolling Café and Baldo’s Ice Cream and Coffee near Southern Methodist University.
Kleinert does not believe that the resources provided by the Commission are fully recognized by business owners.
“So the Governor’s Committee website is one of the resources I don’t think is being used,” she explained. “It covers everything: if you need a license for your business, if you need a loan, there are angel investors investing in your business. What kind of certification you are If you need help in hiring, training. Whatever you need on this website. ”
Kleinert also shared some other free business resources that he likes to refer to himself.
“There is a podcast called Side Hustle for small businesses,” she said. “I love TED apps like TED Talk because there are so many authors and speakers that I may not have time to read the entire book. I think this is also a great resource that is free and underutilized. . “
TED talk is also a great way to learn some of the details of a presentation, but when it comes to pitching, there’s one thing that Kleinert really helps to make business owners stand out.
“One way to stand out [is] If you want to pitch talk about solving a problem, such as the root of the problem, there are many ideas at the end of the stream. But if you are solving the problem, what is the root of the problem? “
She also warns that there is a delicate balance between conceit and self-confidence.
“Because I’m overconfident, I want to see confidence, but I want to know that someone doesn’t know everything, because they don’t,” Kleinart said.
Presenters should also not stick to the details.
“It’s hard to follow if you get stuck or wander around in detail because it can’t be expressed very concisely,” she explained. “You may know what you are saying, but it is difficult for others to understand.
What is the best way to avoid those pitfalls?
“Practice, practice, practice. Listen to criticisms and videos repeatedly.”
Competition is focused on overcoming a pandemic, but many have already lost their businesses and others are still struggling to float. The pandemic has questioned many uncertainties, and although the pandemic was in an unusual situation, there are ways business owners can prepare for the unknown.
“I’ve heard that it makes a lot of sense to me,” Kleinart advised. “Keep your notes and record how you operate them, even if you know them in your head. Write them down somewhere. Customer service is huge. For us, we are in the service business. We are involved. Our customers were important during the pandemic. “
And when it comes to employment, she says, there are certain practices that follow to get the best employees.
“I’m trying to find a business I want to emulate. I’ve heard that everyone working there loves it, or they have the best customer service in town. Indeed or these job sites Go to some of them and see how they are described Work for people. I use the same words they use, but many are the ones you hire. ”
But in the end, it’s all about finding the right one.
“I’m passionate about pedigree, so if the person is culturally appropriate, I can teach you how to make a grilled cheese sandwich or how to scoop ice cream. You need to get the right people on the bus. Find a place for them later, “Kleinert explained.
For more information on competition and committees, click here.
This story was edited by WFAA Digital Producer Jennifer Prohoff.
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